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THE PARTNER PINNACLE AWARD

Value Added Resellers (VARs) in the business and information security software sectors are facing increasingly greater pressures due to declining growth, commoditized solutions and shrinking manufacturing margins. For the prior three years, software margins have declined an average of 4 percent per year and show no change in the coming year. Manufacturers cite increased research and development (R&D) costs, manufacturing costs, business development costs, distribution costs and partnership program costs as the primary culprits which chip away at their own operating margins.

Margin Pressure

The Partner Pinnacle Award is now accepting applications for outstanding business partner and VAR programs. The Pinnacle Award is a recognition for manufacturers which offer progressive, innovative and mutually rewarding business partner programs. Nominations and applications will be accepted through April 30th. The award finalists will be notified by May 15th and the award winners will be announced on June 1. Applications are open to all companies which operate a business partner, OEM, VAR or comparable indirect channel program.

About PARNTER PEAK

Partner PEAK is the authority for channel partner strategies, insight and advice.

Partner PEAK provides original research, analysis, information, advice, advisories and best practices for value added reseller (VAR), solution provider, independent software vendor (ISV), system integrator, distributor, OEM, international and referral partner programs.

Computer Associates faq program.